Logo kit
One mark. A reticle with the win lit.
Mining is a search for an answer that lands under a target. The mark is that picture: a reticle, and one square lit at the centre.
The mark
The lockup
At real sizes
64px
44px
28px
20px
The files
| File | Use it on | Notes |
|---|---|---|
| mark-on-light.svg | Any pale background | Black structure, yellow centre. |
| mark-on-dark.svg | Any dark background | White structure, yellow centre. |
| mark-single-ink.svg | One colour only | Stamps, embroidery, engraving, fax-grade print. |
| favicon.svg | Browser tabs and bookmarks | Carries its own black ground so it survives a dark tab bar. |
Every file is SVG, so it stays sharp at any size and weighs about a kilobyte.
Colour
Brand yellow
#e6e51e
The lit square. Interface only — never a trait colour.
Carbon
#000000
The structure, on pale grounds.
Paper
#ffffff
The structure, on dark grounds.
Four rules.
Leave it room
Keep clear space around the mark equal to the height of one of its squares — an eighth of the mark. Nothing enters that space.
Never below 20 pixels
Under that the centre square stops reading and it becomes a smudge. Use the mark alone, never the mark with the name, below 24 pixels.
The centre stays yellow
The lit square is the win. It is brand yellow #e6e51e and no other colour, except in the single-ink file where nothing is coloured.
Do not redraw it
No outlines, no shadows, no gradients, no rounding of the squares, no rotation, and never stretched to a different width than height.